From TPP to Payer Conversation—One Connected Workflow
Build your value story once, adapt it everywhere. Digital TPP development, AI-powered evidence gap analysis, and stakeholder-ready messaging—all in one integrated platform.
Complete Value Strategy Toolkit
One team went from 6-week value story development to 18 days. Build your value story once, adapt it everywhere.
Digital TPP Builder
Target Product Profile development with version control, attribute matrices, and competitive benchmarking. Track every change with full audit history.
Evidence Gap Analysis
AI compares your TPP against payer requirements and identifies what's missing. Prioritize evidence generation based on market impact.
Value Story Architect
Build stakeholder-specific messaging that adapts for payers, HCPs, and patients. AI-assisted drafting with automatic source citations.
Objection Handling Database
Anticipate every payer pushback with AI-powered roleplay simulation. Practice responses before the real conversation.
GVD Authoring
Global Value Dossier creation with AMCP-compliant templates. Section-by-section guidance with automatic evidence linking.
From Strategy to Launch
A structured approach to building and validating your value narrative.
Strategic Deliverable Types
Generate comprehensive market access deliverables from a single source of truth.
Target Product Profile
Product positioning and differentiation with competitive benchmarking.
Value Story
Stakeholder-specific messaging tailored for payers, HCPs, and patients.
Global Value Dossier
AMCP-compliant submission documents with full evidence package.
Objection Handlers
Anticipated questions and responses for payer negotiations.
Evidence Summary
Clinical and economic evidence compilations with key findings.
Launch Messaging
Market-ready communications aligned with value strategy.
Connected to Every Module
Strategy & Value Planning integrates seamlessly with Intelligence, HEOR, Pricing, and Execution modules.
Intelligence Engine
Competitive context informs positioning
HEOR Modeling
Evidence validation and gap prioritization
Pricing Engine
Value-based pricing justification
Execution Tracker
Launch playbook alignment
From TPP to Payer Conversation—Faster
One team went from 6-week value story development to 18 days. See how Strategy & Value Planning can accelerate your workflow.